What Are Your Must-Win Battles?

The Elevation Model is an integrated customer co-creation process which assists you in creating profitable new revenue, accelerating growth, escalating customer relations and improving competitive insulation.

The model facilitates a deeper understanding of your customer’s boardroom agenda, your own hidden assets, while helping you design custom solutions. We help you win your must win battles.

Elevation Model


About the Model

  • Dissecting customer’s business needs and strategic agenda.
  • Strategies for uncovering areas of corporate dissatisfaction.
  • Strategies for limiting sales risk and minimizing corporate vulnerabilities.
  • Uncovering your own hidden assets while utilizing them to create new value.
  • Determining the organizational roadblocks hindering competitive advantage.
  • Reviewing competitor’s strengths and customer perceptions.
  • Insights into optimizing industry influencers in the process.
  • An outline of your vital customer goals including access priorities.
  • Insights into new revenue & value creation recommendations.
  • A practical review of how to persuasively convey value creation solutions.
  • Strategies on applying practical processes to drive execution of the plan

 

The Process:

  • Design a disciplined & differentiated customer strategy providing competitive insulation.
  • Design compelling new customer strategies to close “must-win battles.”
  • Unlock the value of new corporate assets necessary to meet customer needs.
  • Co-author customer innovation elevating your companies role in your customer’s eyes.
  • Facilitates higher order collaboration and customer engagement.
  • Creatively position strategic offers that directly address the customer’s strategic priorities.
  • Elevate your company to a trusted advisor role with your top customers.

 

Elevation Model Benefits:

  • Step 1 : Discovery – includes a diagnosis, 1-on-1 interviews and an evaluation of the context of your business.
  • Step 2: Design – includes a 2-day strategic planning meeting all members of your team on the creation of a strategic blueprint.
  • Step 3: Interpret – includes synthesizing, refining and declaring the intent of the blueprint to the organization.
  • Step 4: Install – after finalizing the blueprint – we support the initial installation of the plan within the team.
  • Step 5: Integration – upon design and installation of the blueprint – monthly reflective pause points are agreed to.

 
 

Testimonials

"Dan Mack of Mack Elevation Forum has been extremely beneficial to me in helping us manage our business with our top customers. The Elevation Forum was extremely helpful in looking at our business from a unique perspective. Particularly helpful was the Strategic Blueprint model. The model allowed us to evaluate the business, develop strategy while setting clear brand and customer priorities. This has resulted in AMO looking at our business differently while achieving stronger sales effectiveness."
Ward Lennon, Director of Retail Sales and Marketing - Abbott Medical Optics, Inc.