What Are Your Must-Win Battles?
The Elevation Model is an integrated customer co-creation process which assists you in creating profitable new revenue, accelerating growth, escalating customer relations and improving competitive insulation. The model facilitates a deeper understanding of your customer's boardroom agenda, your own hidden assets, while helping you design custom solutions. We help you win your must win battles. . The Model Includes: - Dissecting customer’s business needs and strategic agenda.
- Strategies for uncovering areas of corporate dissatisfaction.
- Strategies for limiting sales risk and minimizing corporate vulnerabilities.
- Uncovering your own hidden assets while utilizing them to create new value.
- Determining the organizational roadblocks hindering competitive advantage.
- Reviewing competitor’s strengths and customer perceptions.
- Insights into optimizing industry influencers in the process.
- An outline of your vital customer goals including access priorities.
- Insights into new revenue & value creation recommendations.
- A practical review of how to persuasively convey value creation solutions.
- Strategies on applying practical processes to drive execution of the plan
5-Step Customer Framework: - Step 1: Discovery (Advisory Scan)
- Step 2: Design Meeting (Set Strategy)
- Step 3: Synthesize Blueprint (Refinement)
- Step 4: Co-Creation (Customer Summit)
- Step 5: Team Integration (Reflection)
Elevation Model Benefits: - Design a disciplined & differentiated customer strategy providing competitive insulation.
- Design compelling new customer strategies to close "must-win battles."
- Unlock the value of new corporate assets necessary to meet customer needs.
- Co-author customer innovation elevating your companies role in your customer's eyes.
- Facilitates higher order collaboration and customer engagement.
- Creatively position strategic offers that directly address the customer’s strategic priorities.
- Elevate your company to a trusted advisor role with your top customers.
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Introduction Video
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About Dan Mack
Dan Mack is Managing Director of Mack Elevation Forum LLC, a strategic sales training and consulting firm that provides advisory support to sales organizations helping them dramatically elevate their thinking, sales performance and alignment through a vibrant sales leadership forum and custom consulting. Read More
What Our Clients Say
"Dan Mack of Mack Elevation Forum has been extremely beneficial to me in helping us manage our business with our top customers. The Elevation Forum was extremely helpful in looking at our business from a unique perspective. Particularly helpful was the Strategic Blueprint model. The model allowed us to evaluate the business, develop strategy while setting clear brand and customer priorities. This has resulted in AMO looking at our business differently while achieving stronger sales effectiveness."
Ward Lennon
Director of Retail Sales and Marketing -Advanced Medical Optics, Inc.
What Our Clients Say
"The Elevation Model is a very unique business development approach, meaningful, and was truly a new way of understanding my company and customers at a much deeper level. I am now in a better position to be proactive in planning, lead discussions at a much higher strategic level (internally / externally), and build trust with my customer’s through industry insights, objectivity, and understanding their needs."
Jim McGuiness
Vice President of Sales - Dentek Oral Care Inc.
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Elevation Model
